‘Natural Born Hustler’ by Josh Hoyer & Soul Colossal is a collection of timeless songs slated to last through the decades. In an age where artists get caught up with keeping up with the times and fitting into the conversation, Hoyer and his musical cohorts make music for grown folks with their authentic, real, and honest songwriting. Produced by Color Red founder Eddie Roberts, ‘Natural Born Hustler’ speaks to fans of early 70s funky blues, doo-wop with a modern twist, and spellbinding psychedelic soul. From start to finish, each song breathes a life of its own into the record and it is evident that Hoyer’s spirited fanbase and eclectic palette of sounds are not confined by age, upbringing, religion, creed, or differences—they are meant for anyone who seeks the medicine of music.